Forging Ahead as ASEAN Chair 2025
Malaysia has once again taken on the role of ASEAN Chair in 2025, having previously held this esteemed position in 2015. As Malaysia prepares to assume the Chairmanship, several important tasks lie ahead to ensure a successful tenure. While Malaysia has experience in this role, it is essential to recognise that this Chairmanship arrives at a critical juncture.
ASEAN and the global community are currently navigating unprecedented challenges that differ significantly from those faced a decade ago. Addressing these complex issues will necessitate a collaborative and concerted effort from nations around the world. Malaysia is committed to fostering unity and cooperation within ASEAN and seeks to engage with global partners to effectively tackle these pressing challenges.
Malaysia will utilise the position of ASEAN Chair to address the fundamental issues that ASEAN should prioritise in order to strengthen its position in the global economic landscape. Additionally, Malaysia will leverage the position to address issues that are relevant to the region’s development.
Explore ASEAN's
Economic Landscapes
Through the profiles of each ASEAN member
GDP Growth
Malaysia's ASEAN Chairmanship
under the Economic Pillar
The ASEAN Economic Community (AEC) represents the region’s ultimate goal of economic integration, envisioning ASEAN as a single market and production base with a competitive and globally connected economy. Its foundation dates back to 1992 with the ASEAN Free Trade Area (AFTA), followed by the adoption of ASEAN Vision 2020 in 1997, which emphasised free flows of goods, services, investments, and capital while promoting equitable economic development. Key milestones include the 1998 Hanoi Plan of Action and the 2003 Declaration of ASEAN Concord II, which accelerated the establishment of the ASEAN Community to 2015.
The AEC Blueprint 2015, adopted in 2007, guided the formal establishment of the AEC, while the AEC Blueprint 2025, part of the ASEAN Community Vision 2025, was developed to deepen economic integration further. The latter focuses on five key characteristics: a highly integrated and cohesive economy, a competitive and innovative ASEAN, enhanced connectivity and sectoral cooperation, a resilient and inclusive community, and a globally engaged ASEAN. These elements align with the ASEAN Community Vision 2025, ensuring that ASEAN remains a dynamic and unified economic bloc.
As we reach the end of ASEAN Community Vision 2025, Malaysia looks forward to advancing the ASEAN Strategic Plan 2026-2030, which will form part of the broader ASEAN Community Vision 2045 – set to be launched in May during the 46th ASEAN Summit.
Meet Adam & Danni
Your friendly guides to key and fun facts under ASEAN's Economic Pillar in 2025
As Malaysia chairs ASEAN 2025, the two hornbills take flight as MITI’s information ambassadors, keeping Malaysians updated on the nation’s historic regional leadership journey, which comes only once every decade.

The Rhinoceros Hornbill
Not only is the rhinoceros hornbill the national bird of Malaysia, it is also native to the lands of many ASEAN countries.
Hornbills signify the rich biodiversity of the entire region, reflecting Malaysia’s vision in driving a sustainable and inclusive ASEAN.
As a feathered icon in the skies and forests of ASEAN, their commanding presence makes them the perfect symbol of the region’s economic strength and resilience.
Colours
Their vibrant colours, drawn from the ASEAN logo, reflect the socio-economic dynamism of ASEAN and its growing global role.
Bunga Raya Emblem
They wear the ASEAN logo proudly on their neck, putting the core values of ASEAN close to heart.
Roles of Our Mascots
Adam and Danni were inspired by Malaysia’s MADANI concept, as well as the values ASEAN represents.
Adam
Adam embodies the spirit of Progress and Abundance for ASEAN, championing topics such as Trade & Investments, as well as Integration & Connectivity of Economies.



Danni
Danni delves into more nuanced topics – highlighting Sustainability and Resilience. For ASEAN’s Economic Pillar, this translates into promoting subjects like Inclusivity & Sustainability, as well as Digital Resilience.
