Brand Guidelines

1.  Purpose and Appropriate Use
The Logo is to be used solely to promote the ASEAN-Malaysia Chairmanship 2025 goals and its objectives. The Logo should not be used either for personal, commercial or political purposes as well as any other activities that are not in line with the objectives of the ASEAN-Malaysia Chairmanship 2025.

2.  Use of the Logo by Ministries and Agencies
All Ministries and Agencies are encouraged to use the Logo in their official correspondence, communications, functions and activities with the view to promoting the awareness and visibility of the ASEAN-Malaysia Chairmanship 2025.

Ministries and Agencies may use the Logo in the following contexts:

• Official Correspondence: to be used as part of official letterhead.
• Publications and Publicity: to be used in brochures, pamphlets, billboards, buntings, banners and other promotional materials.
• Stationery and Souvenirs: to be printed on stationery and souvenirs in ASEAN-related meetings.

3.  Usage Period
The Logo may be used by all Ministries and Agencies from November 2024 until 31 December 2025.

4.  Specifications
The Logo must be reproduced according to the specifications and colours of the original Logo as outlined in the Attachments. Modifications in terms of design, colours and dimensions are strictly prohibited.

5.  Ownership and Compliance
The ASEAN-Malaysia Chairmanship 2025 Logo is the property of the Ministry of Foreign Affairs (MOFA) of Malaysia. Unauthorized use is strictly prohibited. MOFA reserves the right to revise these guidelines and may cancel or modify these terms at its discretion. Users are responsible for complying with any updates to these terms.

ASEAN-Malaysia National Secretariat
Ministry of Foreign Affairs of Malaysia
4 December 2024